Tips For Closing Refinance Leads

Internet leads are no magic bullet. No internet lead company can deliver you leads that close 100% of the time, no matter what their sales guy tells you. Getting internet refinance leads is light years easier than making cold calls. And it's faster than firing off a direct mail campaign to a list of likely refi candidates. But you still have to do a little work to close the loans - whether you're a first-time lead buyer or a seasoned pro.

Here are some tips for working - and closing - your refinance leads.

Get on your leads when they come in.
The internet has changed the way people get information and buy products - they expect everything now. That means the first broker to fire off an email, get them on the phone, or leave a voice message has the best chance of stopping them in their tracks. Keep an eye on your inbox and be ready to dial as soon as a new lead pops up.

Be an aggressive caller.
Just because a lead doesn't answer the phone on the first call doesn't mean they're not motivated to get a loan. The mistake a lot of brokers and loan officers make is to junk a lead if they don't pick up after one or two tries. But internet leads are just like everyone else: they don't always pick up the phone. To get the best return on investment, you have to be persistent.

Ready to discuss your own supply of refinance leads? Contact a Lead Specialist. If you're looking for a large volume of refinance leads, make sure you ask about our bulk discounts.

You can get more helpful tips and ideas for marketing to your refinance leads in our Mortgage Lead Resources.

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