Can Putting Your Name On A Pen Increase Your Profits? You’d Better Believe It!

If you want to be people’s go-to agent, you need to stay visible. When people think “insurance,” you want their next thought to be “you.”

There are many ways to get your name into your prospects’ minds. But one of the most taken-for-granted strategies is also one of the most effective: promotional products.

An Effective Way To Make Your Mark

You’ve probably got them all over your office: pens, mugs, hats, maybe a calendar or two. They’ve got business names, phone numbers, and web addresses printed on them. Every time you use one of these branded products, you get a little more familiar with the name on it.

Promotional products are useful marketing tools because people hold on to them. Your typical ad gets seen once or twice. But a product can get used again and again. The more someone uses the product, the better the chances of them becoming a customer.

How effective are promotional products? A recent MarketingSherpa report found that:

73% of the people given a promotional product used it once a week
45% used it once a day
52% did business with the advertiser after getting the product

It’s hard to argue with numbers like those. Promotional products don’t just increase awareness of your business; they get more customers in the door.

What’s The Best Thing To Give People? Something Useful

You can get your information printed on almost any product you can think of, from rubber ducks to yo-yos. But that doesn’t mean you should.

Cute, funny, or quirky products might make a strong initial impression with your prospect. But then what? More than likely, it ends up gathering dust on a shelf or in the trash.

On one hand, you want the product to be memorable and make a strong impression. On the other hand, you want the product to be useful and make repeat impressions. Striking the balance is key to a successful promotion.

Promotional products are effective, but they’re also expensive. To get the most mileage out of your promotion, follow these rules:

Give people something useful. Things like pens, pads of paper, and coffee mugs are almost guaranteed to be used repeatedly.
Choose products that give a good impression of your business. Items that are obviously cheap, poor quality, or in bad taste will work against you. When the choice is between a shoddy promotional product or none, your money is almost always better invested somewhere else.
Make you sales message clear and concise. Your promo should tell people who you are, how to reach you, and how you can help them. Printing your website is a great invitation for people to learn more about you.

Staying in your prospects’ minds keeps your business growing. Using promotional products is a great way to keep people thinking of you.

Resources:

http://www.branders.com/
Offers printing services for a variety of products. Features an easy-to-use preview system that lets you see products with your logo before ordering.

http://www.epromos.com/
ePromos has a great selection of promotional products.

http://www.garrettspecialties.com/
Another site with a wide selection.

http://www.ppa.org/
The Promotional Products Association International is a great information resource.

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