Keep Your Messages Simple… And Get More Prospects To Bite

It’s so tempting. You’re sending out an email to get in front of your list of prospects. So why not load it up with all your best offers to give them more chances to get interested and take action?

Turns out that kind of scattershot approach may be what’s suffocating your email response rate.

You Mean More Really Isn’t Better?

The folks at Marketing Experiments recently tested how emails offering one service performed compared to emails pushing multiple choices.

They found the email that offered only one free service worked 464% better than the multi-offer email.

So if you’ve been heaping health, life and financial offers all into one email, it’s worth seeing what would happen if you craft a message that focuses on just one offer.

So what do you do with all those offers you have? Should you say goodbye to your Starbucks cards incentives, free quotes and newsletter invites? Or save them to dole out one email at a time?

Target Your Offer

You’ll get a better response by targeting your offers to the people most likely to receive them warmly. For example, if your offer is to get a free quote on health insurance, your current clients aren’t as likely to bite. In a worst case scenario they could even be insulted, concluding you don’t know them well enough. Nobody likes to be sold on something they’ve already bought.

A better fit would be sending current health clients an offer for life insurance. People respond better to things you haven’t already sold them on!

By keeping your offer simple — and by making it relevant — you’ll uncover an improved response rate to your email campaigns.

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