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Lead Tip #12:

Targeting Senior Leads

A report came across my desk the other day that pegged seniors as the fastest growing group of internet users today.

Since 2000, the number of Americans over 65 using the internet rose more than 160%. That more than DOUBLES the 70% growth other age segments topped out at (Pew Internet and American Life Project).

At ProspectZone, we're seeing the effects of this trend firsthand. A recent audit of our senior lead supply revealed a surprising fact:

In the last 12 months our senior lead production has increased by 1100%.

What? We're just as surprised as you. It's proof that internet-savvy seniors are using the web to shop for insurance and request quotes.

What this means to you
Seniors are a big, underserved market. Agents specializing in senior-friendly Medigap, Advantage plans and LTC plans are already seeing an increase in business.

And internet-driven senior leads are one of the easiest (and most affordable) ways to target this market.

Unlike telemarketing or direct mail sources, internet-driven senior leads:

• Are filtered and guaranteed to be 65 and up, or you can return it for a replacement credit.
• Are delivered to you in real-time, just seconds after the prospect has expressed interest online.
• Each one has requested to be contacted about coverage and are expecting to hear from you.

Our recent audit also revealed: in certain markets, senior leads are actually going undersold.

More agents are needed to serve this growing market - why shouldn't you be the one to cash in on this opportunity?

Jeremiah Desmarais , Vice President, Marketing - ProspectZone. ProspectZone is a leading provider of internet leads to the mortgage and insurance industries, and the creators of Smart Leads TM. Reach him at jdesmarais@prospectzone.com or 1-877-561-9663 .

Share the knowledge:
Would you like your agents to learn about the latest insurance lead generation tactics and insider news in your own publication? So would we! Please contact jdesmarais@prospectzone.com to inquire about reproducing our content.

Lead Improvements

Did you know your BrokerOffice system - included with all ProspectZone accounts - lets you manage leads from other popular vendors?

No more juggling between different lead formats and having to remember several passwords.

Leads from your favorite vendors are automatically imported into BrokerOffice so you can check them all from one convenient place. You can even run real-time "sales per source" reports to see how each vendor is stacking up next to each other.

For a list of compatible vendors and to learn more, contact your ProspectZone account rep at 1-877-561-9663