Press Releases

FOR IMMEDIATE RELEASE
January 28, 2007

ProspectZone Announces Major MSN Media Buy To Generate More Quality Mortgage Leads For Originators

CHICAGO, IL — January 28, 2007 — Today ProspectZone kicks off a month-long, high profile campaign to answer the growing demand for quality refinance leads and home equity leads nationwide.

Through early February, ProspectZone advertising will have placement on the popular MSN.com. ProspectZone’s QuoteFinancial network will also be prominently promoted through small banners and emails on other MSN properties including Hotmail. The push marks a first for ProspectZone.

“For the past three years we’ve been experts at generating quality mortgage leads through search engine optimization, pay-per-click advertising and affiliate marketing,” noted Clint Jones, CEO, ProspectZone. “Now we’re stepping up to answer buyer demand with media buys on one of the largest online portals.”

Brokers should prepare to enjoy a spike in the number of real-time leads they receive during this special promotion period, added Jones. “The strength of the advertising and quality of this MSN traffic should also help our buyers increase the number of apps they take and loans that fund.”

Brokers can take a few simple steps to get the most out of this opportunity. “We want our buyers to take full advantage of this special promotion,” said Michael Mahoney, director of lead generation, ProspectZone. “We’re encouraging everyone to adjust their lead caps so they can benefit from the maximum number of these desirable MSN refinance and home equity leads.”

In addition to relaxing lead caps, Mahoney suggests lead buyers:

Check bids to make sure they are competitive and adjust if necessary.
Prepare to devote more time to working MSN leads from ProspectZone. This could include decreasing incoming leads from other sources.

Mortgage professionals interested in taking advantage of this special promotion can visit ProspectZone online at www.prospectzone.com or call toll free at 1-877-561-9663.

About ProspectZone
Since 2004, Chicago-based ProspectZone has worked with the mortgage and insurance industries as a leading source of high quality leads and agency solutions. ProspectZone connects interested mortgage and insurance consumers with brokers, lenders and agents who provide them competitive quotes on insurance and loan products.

Contact:
Jeremiah Desmarais
Vice President, Marketing
ProspectZone, Inc.
1-312-226-0027

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